Gorilla Glue

THE ASK:

Help Gorilla Glue showcase their full product line like never before—with a shoot that was not only comprehensive, but elevated, polished, and built to serve both their e-commerce and content needs.

THE IDEA:

Bring each product to life by showing it in action—three different real-world usage scenarios for every item—plus clean, consistent studio shots that feel sharp and ownable. The goal: create a library of content that’s as hardworking as the products themselves.

THE work:

In just four days, we captured over 20 products, each with multiple use cases and a hero studio image. It was the first time Gorilla Glue had undertaken a shoot this robust—and it resulted in a fresh, cohesive look and feel for them to use across all of their platforms.

And if that wasn't enough – we also built out a large library of video content the brand can pull from for campaigns, product pages, and social. The whole project proved that even in a short window, with the right plan and creative team, you can make a huge impact—and have a little fun while doing it.

A tube of Gorilla brand clear grip contact adhesive with a small amount of white glue coming out of its nozzle, placed on a white surface.
A person in an orange shirt holding a tube of Gorilla 100% Silicone Sealant with a white nozzle, preparing to apply it to a surface.
A man applying wood glue to a wooden surface in a workshop.
Person applying wood glue to a wooden piece, with a bottle labeled Gorilla Wood Glue on the work surface.
A man applying Gorilla brand silicone sealant around a window on a brick wall.
FAMILY ASAP - 1.jpg
A person holding a bottle of Gorilla All Purpose Construction Adhesive and a brick, preparing to apply the adhesive to the brick for construction or repair work.
Man kneeling outdoors, applying adhesive to a cinder block for a home improvement project.
A person kneeling outdoors, applying construction adhesive from a caulking tube to a concrete brick.
MAX STRENCH CLEAR ASAP -5.jpg
Someone applying Gorilla Glue to a tile sample for testing, with additional tiles laid out and a tube of Gorilla Glue on a marble floor.
A person is applying glue from a tube onto a tile with a decorative pattern, creating a zigzag design.
A man in a gray t-shirt holding a tube of Gorilla glue while preparing to glue ceramic two-piece or three-piece bowl set.
Woman smiling at a table, holding a can of bear spray near a teacup and saucer.
Three Gorilla wood glue bottles and tubes on a white table in a sunny room.