Kroger Health
FEATURING JOE BURROW
THE ASK:
Leverage Joe Burrow to create a series of short online videos highlighting the many services, advantages, and benefits of using Kroger Health. Additionally, feature a series of interviews with real-life customers, where Joe Burrow surprises them as the interviewer.
THE IDEA:
Position Kroger Health as the top choice for all your family’s health needs by collaborating with the Kroger creative team to develop scenarios where an 'elite-level' quarterback engages with his trusted health partner—while also showcasing Mr. Burrow's intellectual side
THE work:
In just 2 days and with only 8 hours of Joe Burrow’s time, we produced seven 15-second vignettes and four long-format interviews. Filmed entirely in our studio, we built an idealized Kroger Pharmacy set, complete with a grocery aisle that could be quickly transformed into an interview setting. With over 50 final deliverables, this campaign continues to run for Kroger and has exceeded the engagement metrics of any previous creative.
