O’KeeFfes
THE ASK:
Bring O’Keeffe’s first-ever commercial content to life with a series of fast, effective spots for their Working Feet product.
THE IDEA:
We had just six seconds to show the real, dramatic results—and make it all feel authentic, not awkward. Finding the right feet was no small task (seriously, we reviewed hundreds).
THE work:
Once we landed on the perfect pairs, we got to work making them look... less than perfect. Building on the “Go Feet First into Summer” campaign, we created five quick-hit video spots tailored for high-performance across social platforms—including some firsts for the brand like Reddit.
A small step for feet, a giant leap for the brand.
