OODLE + UC online
THE ASK:
Create a video promoting UC Online in a fun yet relatable way in a punchy high-energy style.
THE IDEA:
Stand out by grounding the story in real-life experiences, injecting fun through the relatable situations depicted, and showcasing the transformation possible when enrolling in the online program.
THE work:
Working with our friends at Oodle, we captured three distinct scenarios of individuals considering going back to school through UC’s online program. We featured a stay-at-home mom, overwhelmed by chaos, who finds joy after enrolling—laughing with a professor on a video call as her child plays in her lap -interacting with her class. A bored office worker, buried in paperwork, transforms into an energized leader in an inspiring space. A healthcare worker, once drowning in multitasking, gains control and confidence.
