i’m right here

THE ASK

Create a new take on St. Elizabeth’s wildly successful “I’m Right Here” campaign.

THE work

Working with our friends at GSW, we developed a new, ownable method of delivering St. Elizabeth’s tried and true messaging by allowing numerous “patients” to ask the hospital’s team of nurses and physicians questions. Using actual physicians and staff to answers the questions helped to further drive home St. Elizabeth’s pledge to always be there when you need them while giving the campaign a much more personable feel.