RITFIT
THE ASK:
RITFIT came to us looking for a quick-turn piece of content that could inspire their audience and showcase the versatility of their home gym system by highlighting that with the right tools at home, nothing is impossible, utilizing their relationship with Para Standing Tennis Player and Paratiathlete, Kendra Herber.
THE IDEA:
Showcase a day in the life of Kendra in her home RitFit gym, spending time with her family, and showcasing her athleticism on the track and on the tennis court.
THE work:
In record time, we concepted, shot, and produced a video that not only spotlighted the RITFIT home gym but also underscored the resilience and determination of its users. Alongside the video, we also captured a library of still photography, with many of the images easily ranking as some of the strongest visuals Harris Media Co has ever delivered. The result was a campaign that balanced raw inspiration with polished execution, leaving RITFIT with assets that spoke louder than any tagline ever could.
