Señor Rico
THE ASK:
Position Señor Rico as the authentic, convenient dessert experience that fulfills Millennial’s desire for exploration and connection to the world via foods and flavors from other cultures.
THE IDEA:
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Use simple, bold, striking imagery and visuals to focus on the unique flavors and original family recipes of the authentic Hispanic desserts
THE work
Working closely with our friends at Townhouse, we captured countless product images and videos to bring their vision to life! The most important ingredient on this project — post production!