while you were sleeping
THE ASK:
Help reach a community that has historically struggled to source donors.
THE IDEA:
After attending one of her performances, we knew instantly that we had to lean into Siri and her talents to help create a new format of delivering the brand’s message to reach said audience.
THE work:
We worked with Siri Imani to create a three part series telling the story of her mother’s journey to becoming a recipient of a double lung transplant. The piece is brand new but is receiving high praise and is on track to be yet another high performing piece for LifeCenter.
