while you were sleeping
THE ASK
Help reach a community that has historically struggled to source donors.
After attending one of her performances, we knew instantly that we had to lean into Siri and her talents to help create a new format of delivering the brand’s message to reach said audience.
THE IDEA:
We worked with Siri Imani to create a three part series telling the story of her mother’s journey to becoming a recipient of a double lung transplant. The piece is brand new but is receiving high praise and is on track to be yet another high performing piece for LifeCenter.
This work garnered numerous awards including a Cincinnati Gold Addy Award, the Cincinnati Mosaic Award, the regional Mosaic Award, and the National Addy Mosaic Award.
THE work
