Vive
THE ASK
Create a video to help launch Braxton's newest offering - hard seltzers.
The idea
Develop an ownable look and feel that sets the seltzers apart from their beer counterparts while focusing on the fresh ingredients and unique taste.
Combing beautiful, practical shots captured entirely in studio with in-your-face graphics, and a punchy edit, the spot helped Vive loudly burst onto the scene and quickly become one of the most requested seltzer options in the tri-state.