Part of the team
THE ASK:
Develop a series of captivating, food-forward videos in an exciting and welcoming Wings and Rings environment that showcases their craveworthy food in a variety of experiences targeted at/to different segments of guests.
THE IDEA:
Bring together a real family, a real group of friends, and a real group of co-workers, placing them in different scenarios with an abundance of crave-worthy food. Capture the authentic moments and magic that unfold.
THE work:
We captured extensive footage and still photography, pairing it with fun, punchy graphics and smart, straightforward copy. The result was four engaging videos and a set of banner ads designed to resonate with our new target segments.
