Part of the team

THE ASK

Develop a series of captivating, food-forward videos in an exciting and welcoming Wings and Rings environment that showcases their craveworthy food in a variety of experiences targeted at/to different segments of guests.

THE Idea

Bring together a real family, a real group of friends, and a real group of co-workers, placing them in different scenarios with an abundance of crave-worthy food. Capture the authentic moments and magic that unfold.

THE Work

We captured extensive footage and still photography, pairing it with fun, punchy graphics and smart, straightforward copy. The result was four engaging videos and a set of banner ads designed to resonate with our new target segments.

Two young adults, a woman and a man, smiling and enjoying a meal at a casual restaurant. The woman is holding utensils with a bowl of salad in front of her, and the man has a burger on his plate. There are drinks, ketchup, and side dishes on the tabl
A woman is smiling and holding a forkful of food over a bowl of fried rice in a restaurant. There is a large glass of yellow beverage in the foreground.
Person using a fork to dip a breaded piece of food into a white creamy sauce from a small black cup on a table.
Person handing a paper bag labeled "Wings and Rings" to another person in a setting with multiple screens in the background.
A happy female employee in a black uniform hands a takeout bag to a customer at a fast-food restaurant counter.
Person holding a paper bag with the Wings and Rings logo, a cartoonish buffalo face, in a casual setting.
A smiling woman in a white shirt holding a burger at a restaurant table.