Wings & Rings customer profiles
THE process:
Wings and Rings wanted to breathe life into their newly founded customer personas by transforming them from dry, static documents into something their whole company could rally behind. The goal: three distinct personas that would help staff and store members truly see and understand the individuals they were serving.
THE Work
Instead of building another beige PowerPoint, we’d craft personas with personality. Through playful copy, bold design, and our “Yes, and…” improv-inspired approach, we’d take every suggestion a step further, making each persona feel less like a marketing exercise and more like a living, breathing character in the brand’s story.
THE Result
We concepted, copywrote, designed, and formatted three fully fleshed-out personas that popped off the page (and screen). But we didn’t stop there. Rather than narrowing each persona into a single “ideal customer,” we expanded them into groups of individuals who all fit the target by offering a richer, more in-depth look at the table as a whole instead of shoving people into one-size-fits-all buckets. Fun language, expressive visuals, and layered identities gave the deck an energy that staff were excited to engage with and use.